Rolling Stone magazine reports that an Activision R&D team was looking into using a matchmaking algorithm that would encourage players to do more ingame purchases.

The matchmaking would for instance pair a player that had just started to play the game and had only the standard weapons and equipment with a more experienced player that had already bought ingame articles, hoping it would take the new player to buy those items.

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Another way they would expect to stimulate purchases was by setting players that had just bought a new item in matches where this same item would be highly effective, and later on move the player to matches where the effectiveness of this item was lower in order to stimulate the player to keep buying more and more.

Activision said that the patent was filled in 2015 but never used, but it leaves us with the question, what stops game developers from implementing such algorithms in their games and how would we know that these are being used?

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